ClickHawk™ Instruction Pages
ClickHawk™ Set Up Instructions
ClickHawk™ Reports
Help
General FAQ
What is ClickHawk™?
How does ClickHawk™ work?
Why should I worry about click fraud?
I think I have a problem competitor clicks and robot traffic. How can
ClickHawk™ help?
How much does ClickHawk™ cost?
I am already paying enough for my PPC campaigns, why should I pay
more?
How much money can I save using ClickHawk?
I only advertise in one place, Google AdSense. Do I need to worry
about click fraud?
Can't I just find the problem, eliminate it, and stop monitoring?
What differentiates ClickHawk™ from other click fraud detection
software?
What is ClickHawk™?
ClickHawk™ acts as a "gateway" for all of the click-through
traffic to your web from any source or advertising campaign.
Acting as an intermediary between your paid ad campaigns and your web site, ClickHawk™ monitors your incoming traffic, flags
suspicious activity, and provides a comprehensive analysis of every visitor you are paying for.
How does ClickHawk™ work?
ClickHawk™ generates tracking URLs for you to use in your
keyword, search, and other advertising campaigns. Clicks from your
campaigns are then tracked by ClickHawk™ and the data stored for
further analysis and reporting.
Why should I worry about click fraud?
Recent studies indicate that the 20% of the average PPC advertiser's
budget is going toward invalid click traffic. In some cases, the ratio
is much higher. While many advertisers are aware that they are getting
traffic that does not seem to convert to sales or leads, they are not
aware that a big part of this problem is the number of "clicks" they
are paying for that are not even a "real" visitor, or are the same
visitor, over and over again.
I think I have a problem repeat clicks/robot
traffic. How can ClickHawk™ help?
ClickHawk™ will not only monitor your paid traffic and
audit every single click for validity, but you can optionally set up
"warning" pages for repeat violators, and "robot traps" for suspected
program clicking and even have an alert by email in real time if one
of your traps is triggered.
How much does ClickHawk™ cost?
ClickHawk™ is available on monthly subscription plans
ranging from $19 to $349, depending on the number of clicks you need
to track, and are generally less than 1% of an advertiser's monthly
budget. There is no software to install on your server or PC and no
set up fee.
I am already paying enough for my PPC
campaigns, why should I pay more?
ClickHawk is not an
expense, it's an investment. If you are paying
$0.25 to $1.00 or more per click, investing an extra penny can
pay for itself many times over every month.
How much money can I save using ClickHawk?
That depends on how
you use it. Most advertisers are able to optimize their
spending by at least 20% within a month. They achieve the same
results while spending less, improving their ROI. It also
depends on where you run your campaigns, and the number of different
placements you have. Some advertisers have saved as much as 70% in
their first three months.
I only advertise on one network. Do I need to worry about click
fraud?
Yes. While large
search engines do not commit click fraud, they run your
ads on hundreds, or thousands, of smaller sites in their
network, making fraud enforcement very difficult. With the
data provided by ClickHawk, you can detect unwanted traffic,
alert the network, have your campaign removed from the
offending sites, and request a refund.
Why do I need to keep
monitoring clicks every month? Can't I just find the problem,
eliminate it, and stop monitoring?
Search engines are
continually adding many new sites to their network every day.
Overall traffic that was good one day, may turn terrible on
any given day, even as the result of a single new offending
site. Also, there are other types of fraud to look out for,
including "competition fraud" (competitors repeatedly clicking
your ads to use up your ad budget).
What differentiates ClickHawk™ from other click fraud detection software?
The ClickHawk™ software was written by engineers with years
of experience developing enterprise level ad serving and ad network
technology. Originally produced for use with our own advertising
campaigns, now you can use the same click fraud detection techniques
used by ad network insiders and leading online advertisers.
Set up new account now
Learn more about the benefits of
ClickHawk
Learn more about click fraud
How to analyze click
traffic using ClickHawk reports.
Screenshots
Answers to Frequently Asked Questions
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ClickHawk works on all PPC
networks, including:
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Google™ |
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LookSmart |
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... and many more. |
| "With ClickHawk guarding my PPC
traffic, I can sleep at night knowing that my money is not
being wasted.... I am also more willing to try new
advertising venues, knowing that I will have immediate
data on the value of the traffic..." |
Brandon Cady
- InvestHub.com
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Click Fraud Articles |
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External |
Click Fraud Threatens Foundation of Web Ads
Washington Post - October,
2006 |
Click fraud: a new kind of online fraud
Computer Crime Research - May,
2006 |
How Click Fraud Could Swallow the Internet
Wired Magazine - Jan, 2006 |
Click Fraud - Our Research
Marketing Experiments - June,
2006 |
Understanding Click Fraud
Monster Small Business - April,
2006 |
In Game of Click and Mouse, Advertisers Come Up Empty
Washington Post
- March, 2006 |
Click fraud is growing concern
IDG News Service - October, 2005 |
Exposing Click Fraud
CNET, News.com - July, 2004 |
Click Fraud: Is It Happening to You?
Pierre Zarokian, everSoft,
- Feb 2004 |
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On this site |
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PPC Click Fraud |
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Google Issues Statement on Undetected Click Fraud (Analysis) |
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